Just having a website isn’t enough unless it is optimize for search engines, Proper optimization not only means better rankings, it means a better user experience as well


A study by Conductor of over 310 million visits to 30 different websites showed that organic search accounted for 64% of all referral traffic. While other research seems to indicate that social media has now overtaken search slightly in terms of referrals, there’s no question that search remains a critical source of traffic for most businesses.

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According to an article at Search Engine Journal, SEO leads result in an average close rate of 14.6%, compared to close rates of 1.7% for outbound leads. it makes sense that searchers who are looking for specific products or services are more likely to make a purchase from businesses who they seek out through search, rather than those who attempt to attract them using outbound marketing strategies (i.e. cold leads).

Ranking in local search

If you run a local business, optimizing your site for local search is absolutely critical. More and more consumers are using local search queries to identify local businesses and to find locations, hours and directions.

50% of Mobile Visitors Visit Stores Same Day
60% Of Consumers Have Used Local Information In Ads
88% Of Consumers Trust Online Reviews

Proper optimization Save time

The search engines want to see a mobile-friendly design, good user signals and good integration of relevant graphics. These elements are all important for providing a great experience for your visitors as well; in other words, by optimizing your site for SEO, you’re automatically also improving your user experience. And a great user experience means higher conversion rates, more trust, and increased brand loyalty.

Learn more about Digital Marketing & (SEO) Search Engine Optimisation

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